The Courage to Raise Prices and the Grace to Be Present
How to Be a Great Mom AND a Great CEO with Becky Hilty
by Penny Dawn | Reading Time: 1 Minute
As entrepreneurs, especially women, we wear many hats—business owner, mom, wife, mentor, friend. But no hat ever fits perfectly all the time. In this conversation with Becky Hilty, I was reminded that you can honor your business and your family with intentional choices and God-led wisdom.
Pricing with Purpose
Raising prices is scary. When Becky realized her coffee business wasn’t sustainable, she had to make a tough decision: raise prices or close shop.
Becky raised her prices by 18%, and guess what? She didn’t lose her loyal customers. Why? Because value matters more than price. I had a similar experience this year. I raised my rates, and the only client who left was one I had already outgrown. Numbers don’t lie—and our pricing has to reflect the cost of doing business and the value we bring.
✅ Action Step: Review your pricing. Even a 5% annual increase can protect your profit margin in a world where everything is getting more expensive.
“Raising prices is hard when you’re a people pleaser, but if you don’t, you won’t be in business in 6 months.”
The Mom Guilt Trap
Mom guilt is real. Whether your kids are toddlers or teens, the internal tension between being present at home and performing at work never really disappears.
Becky talked about different seasons—there were years when she stayed home more, and others when she took a bigger role in the business. That’s grace. That’s obedience to your current season, not someone else’s highlight reel.
✅ Action Step: Name your season. Are you building? Rebuilding? Protecting margin? Your role can shift with the needs of your family and the nudging of the Spirit.
“I couldn’t do all three in a day—something always got missed.”
Family First with Systems that Work
What makes it all sustainable? Rhythms and boundaries.
Becky uses a shared family calendar that tracks chores, schedules, and even meal plans. Her kids know when things are busy. And she and her husband have a weekly date night—non-negotiable.
✅ Action Step: Establish one weekly rhythm that prioritizes connection—with your spouse, your kids, or even yourself. Bonus if it’s tech-free.
“Sometimes it’s just 45 minutes, but it tells our kids: this relationship matters.”
Final Thought: Bringing Faith to the Front
Becky and her husband bring their faith into their businesses intentionally. Morning prayer with employees. Not being open Sundays. Bible messages on Friday mornings.
“Most of our employees don’t go to church, but they never want us to skip Friday mornings.”
Faith isn’t a compartment—it’s the foundation. It’s how we lead, hire, serve, and build culture.
💌 Want to connect with Becky Hilty?
She offers coaching for women and teen girls and would love to hear from you. Reach out via email at beckyhilty@wbswyo.com.
🚀 Need help getting your coffee shop bookkeeping or business finances in order?
Book a Free Financial Check-In today.
Join me every Tuesday for Taming the Chaos of Entrepreneurship, a live LinkedIn/Facebook series where I sit down with entrepreneurs and business owners who have faced the same hurdles—and come out stronger on the other side.
